Mainly school children of daily wage earners who have a monthly income of about Rs. 12,000 ($ 150).
THE PROBLEM
Students aged 11-17 from low-income communities in India lack the 21st-century skills (Digital Literacy, Social & Emotional Learning, and Financial Literacy) necessary to thrive in the current world.
According to National Sample Survey organisation, 1 out of 3 children who drop out of school do not find education necessary.
Of those who do graduate 47% of them are unemployable as they lack leadership skills.
THE SOLUTION
The Apprentice Project (TAP) has built an Ed Tech solution to teach 21st-century skills (Digital Literacy, Social and Emotional Learning, and Financial Literacy) to middle and high school students from low-income families in India.
We use a WhatsApp chatbot (TAP Buddy), powered by a natural language processor and artificial intelligence-based technology, along with gamified behavioural nudges, which makes the learning personalised, yet the model highly scalable for 100 million children.